FORD READIES MCQUEEN MUSTANG COMMERCIAL
By Adnews Staff
Ford of Canada will release a new 60-second commercial for the Mustang on Nov. 29 called "Cornfield." Two 15-second teaser ads have been running since Nov. 15. The campaign, called "The Legend Lives," will continue until Dec. 15. Its aim is to encourage old fans of the Mustang to consider purchasing a new 2005 model. In the ad, a farmer builds a racetrack in the middle of a cornfield in a sequence recalling the film "Field of Dreams." At the sun sets, he gets a Mustang out of his barn and drives it to the starting line. An actor representing Steve McQueen emerges from the corn and approaches the car. The farmer gives him the keys and McQueen drives the car around the track. A voiceover says, "The 2005 Mustang. The Legend Lives." The ad was adapted from US creative. Advertising for Ford of Canada is handled by Young & Rubicam.