LAURA SECORD RETAINS STRATEGIC OBJECTIVES
By Adnews Staff
Chocolate maker Laura Secord has hired Strategic Objectives of Toronto to handle a one-year brand-building public relations campaign. The initiative will promote a number of new and old Laura Secord products. A holiday season campaign has already begun, promoting, among other items, the new Nouveau Collection of assorted truffles. "We're very proud to work with such an important heritage brand as Laura Secord," said Judy Lewis, executive vice-president of the agency. "It is loved from coast-to-coast and we know Canadians welcome news from this true Canadian icon brand.
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