AWARD SHOW ROUNDUP
By Adnews Staff
Toronto amusement park Ontario Place received two Brass Ring awards for marketing last week at the annual convention of the International Association of Amusement Parks and Attractions. The awards were for "best Web site" and "excellence in radio advertising" for attractions with attendance between 500,000 and 1.5 million. "Since rebranding in 2003, Ontario Place has focused its marketing strategy to get the word out that it's a place where 'Kids just want to have fun,'" said Terry Caddo, senior manager of marketing at the park. "Our campaign has been an overwhelming success, giving Ontario Place its best season financially in 20 years."
« Back Next »
Comments
blog comments powered by Disqus