ENERGIZER TO SPONSOR NEW TELETOON WEB SITE
By Adnews Staff
To promote its Lithium line of batteries, Energizer has signed on as the presenting sponsor of a new Web site from Teletoon called TheDetour.ca. The site is aimed at older viewers of the specialty station, in the 18- to 24-year-old range, who are interested in "edgier animation," according to the company. The site contains information on the channel's The Detour programming block, which includes "The Family Guy" and "Futurama." The block airs nightly from 9pm to midnight. The new site will display the tagline "thedetour.ca is powered by Energizer Lithium batteries." The two companies will also conduct a contest tied to a day of holiday programming on Dec. 22. Viewers who enter at <http://www.thedetour.ca> can win a digital camera and a collection of Energizer Lithium batteries.