BUDWEISER BEGINS SUPERBOWL CONTEST IN QUEBEC
By Adnews Staff
Labatt has begun a contest in Quebec called "Budweiser scores big in your living room." The initiative coincides with the upcoming National Football League SuperBowl game. The winner will receive a living room "SuperBowl Makeover" consisting of a home theatre system with a big-screen TV, an Xbox video game console, two sofas, two mini-fridges, two barstools, an NFL locker and other merchandise. Customers can win instantly by buying specially-marked cases of Budweiser or Bud Light, or by entering at <http://www.budweiser.ca>. The contest is being promoted with radio, television, Web and billboard advertising, plus in-store materials. The contest and campaign are being handled by Palm Publicité Marketing.
« Back Next »
Comments
blog comments powered by Disqus