NIKE BREAKS FEAR CAMPAIGN IN CANADA
By Adnews Staff
A Nike campaign that ran recently in the US broke in Canada on Nov. 8. The campaign, called "Chamber of Fear," was created by Wieden + Kennedy of Portland, OR. It features basketball player LeBron James, who, over the course of five commercials, faces a series of fears: hype, temptation, envy, complacency and self-doubt. The creative is part live-action and part animation, using styles intended to evoke kung-fu and anime movies. The campaign will run in this country nationally for several weeks.
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