RARE METHOD BUYS COGENT MEDIA
By Adnews Staff
Calgary-based interactive marketing agency Rare Method has purchased Cogent Media, another Calgary Web design and marketing firm. The principals of Cogent, Geoff Plewes and Trevor Paddock, have joined Rare Method as senior strategists and account managers. Cogent was founded in 1998. Its clients include Remington Development, GWL Realty Advisors, Felesky Flynn, Airborne Energy Solutions, Harcourt College Publishers, Sustainable Energy Technologies, Hopewell Development, Hopewell Real Estate Services, Litebook and Beverage International Distributor. "From the beginning, our differentiating factor was that we could provide a wider array of services with in-house talent than our competitors," said Plewes. "Joining Rare Method is an extension of that." "The state of the Internet today means a stronger IT infrastructure is required to give clients the quality of service they need," said Paddock. "Joining Rare Method gives us this infrastructure as well as a top-notch development team."