AWARD SHOW ROUND UP
By Adnews Staff
The 2004 Cassies Awards took place yesterday in Toronto and Montreal. The awards, presented by the Institute of Communications and Advertising, the Association des agences de Publicite du Quebec and Le Publicite Club de Montreal, recognize "proven business effectiveness, backed up by rigorous published cases." Two gold awards were distributed this year, to John St. for a Family Channel campaign in the Service General category, and to Diesel for a Cirque du Soleil campaign in the Best Launch category. Ten silver awards were distributed, divided between Lowe Roche, Diesel, J. Walter Thompson, LG2 and Taxi. The judging panel also awarded six certificates of excellence, to DDB Canada, BBDO Montreal, Cossette West, John St., DCC Communications and Diesel.