HONDA RELEASES NEW CIVIC COMMERCIAL
By Adnews Staff
Toronto-based Grip has created a new television commercial for Honda Canada promoting a new Civic model called Reverb. The 30-second ad depicts a group of men driving Reverbs. Each driver has a bobble head that bounces to music. "We observed so many guys sitting behind the wheel of their Civics bobbing their heads to music that it just seemed natural to show Reverb drivers as over-sized bobble heads," said Alan Madill, creative partner at Grip. The ad will air until the end of the year in English and French on CBC, The Comedy Network, The Score, MuchMusic, Raptors TV, CTV, Sports, TSN, Canal Z, MusiquePlus, Quatre Saisons, RDS, Teletoon French and TVA Network. A 48-second version has also been created to run in movie theatres nationally.