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LILLY ICOS BREAKS NEW CAMPAIGN

By Adnews Staff

Lilly ICOS broke a new television campaign for erectile dysfunction yesterday. Lilly ICOS, a joint venture between ICOS and Eli Lilly, produces Cialis, a prescription medicine for erectile dysfunction. The 30-second television commercial encourages couples to consult a doctor about treatment options. The advertising was created by Toronto-based Grey Worldwide. Public relations for Cialis are handled by National Public Relations of Toronto.

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