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BLAST RADIUS RETAINS AEROPLAN ACCOUNT

By Adnews Staff

Air Canada loyalty program Aeroplan has renewed its appointment of Toronto-based Blast Radius as its digital agency of record for another three years. Blast Radius began working for Aeroplan in September 2001. Three other unidentified companies were also considered for the account in a recent review. A re-design of the Aeroplan site will take place late next year.

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