BC FERRIES HIRES DDB CANADA
By Adnews Staff
British Columbia Ferry Services has appointed DDB Canada its agency of record. DDB will handle the account from Vancouver and Victoria. The agency's assignment is to build a long-term brand strategy for BC Ferries. The agency will also provide marketing communications. DDB Canada was hired in an agency search that began in August. Two other local agencies were also considered in the final round of the process. The incumbent on the account was Copeland Communications of Victoria.
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