LOYALTY GROUP HOLDS LIVE FREE FOR A YEAR CONTEST
By Adnews Staff
The Loyalty Group has begun a contest promoting the Air Miles program called "Live Free For A Year." The contest will run until Nov. 28. All members of the program who receive loyalty points during the contest will be automatically entered. One point is worth one entry in the contest. Three winners will receive a year's worth of payments on mortgages, credit cards, gas and groceries from participating Air Miles sponsors. Each prize is worth $37,000. Participating sponsors include Shell, Bank of Montreal, Mosaik MasterCard, American Express, WestJet, Universal Music, Famous Players, Rona, A&P, Dominion, Sobeys, PharmaPlus/Rexall and Safeway. The contest is being promoted with a national campaign of television, radio, transit, newspaper, magazine, direct and email advertising, plus in-store materials. The Loyalty Group uses Saint-Jacques Vallee Young & Rubicam, MacLaren McCann, Weber Shandwick and Takamatsu.