GEORGE'S CREAM BEGINS FALL MARKETING EFFORT
By Adnews Staff
Calgary-based George's Cream has begun a fall marketing campaign to increase consumer awareness of its skin care product in British Columbia. Print ads will run in community newspapers in Vancouver and Victoria until February. New creative containing customer testimonials will be released later this month. The campaign also includes public relations, a consumer trade show, retailer promotions and event sponsorships. The company's advertising is created in-house. Its media buying is handled by DSA Baron of Calgary. A George's Cream advertisement separate from this campaign ran in the Victoria Regional News last week. It addressed a previous lack of availability of George's Cream in retail locations by informing readers that retailers have been re-stocked.