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MEDIA BUYING SERVICES WINS CBC MEDIA ACCOUNT

By Adnews Staff

Media Buying Services has won the CBC media account. The business includes media planning and buying for CBC Television, CBC Newsworld, CBC Radio and CBC.ca. Incumbent firm Genesis Media and four other unidentified agencies were also considered, according to Chuck Thompson, director of communications for CBC Television. CBC conducts a formal review of this account every two years.

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