NEW CAMPAIGN FOR ICI PAINTS
By Adnews Staff
U.S.-based ICI Paints launched a North American campaign earlier this month for its C-I-L Dulux paints. It uses TV, print and outdoor to encourage consumers to paint their homes with vibrant colors. The print ads ask, "If you dream in color, why do you keep painting in off-white?" The TV ads tell viewers, "For every idea you have in your head, we have a way to get it on your walls." The campaign was created by Saatchi & Saatchi Advertising's New York and Toronto offices.
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