IMPERIAL SPONSORS QUEBEC ARTS FESTIVAL
By Adnews Staff
Imperial Tobacco of Montreal will sponsor a French summer festival for the first time. Because of the tobacco company's support, the annual event has been renamed the duMaurier Quebec City Summer Festival. It runs from July 4 to 14 this year. Du Maurier is one of Imperial's cigarette brands. Under a three-year deal, which includes options for renewal, Imperial will contribute almost $1.5 million to the 11-day celebration of performing arts. Imperial already funds duMaurier Arts, which provides financial support for Canadian cultural groups. The organization has given over $41 million in grants and marketing support to 350 Canadian arts and cultural groups since its founding in 1971. Imperial also sponsors auto racing, golf and jazz festivals.