H-P TARGETING HOME MARKET
By Adnews Staff
Hewlett-Packard (Canada) is entering the Canadian home PC market next month. The computer maker will launch six models in its Pavilion line of multimedia PCs in early April. A seventh will hit store shelves in May. H-P launched the first Pavilion machines in the U.S. last year and brought out new souped up models there last month. The new machines are the ones coming to Canada. They have hard drives going up to two gigabytes, stereo surround-sound and 6X-speed compact disk drives. The 7130P, which will be available in May, has a built-in scanner that allows users to feed photos and documents into the computer, edit them and send them over the Internet. Canadian advertising for the line will begin in late fall. In the U.S. H-P will launch a TV and print campaign for the Pavilion computers in late summer. It will be created by Saatchi & Saatchi Advertising's San Francisco office. H-P in Canada will rely on spillover advertising until it launches a Canadian campaign in the fall. The Canadian ad push will consist of U.S. creative placed by Saatchi's Toronto office, which will localize ads when necessary.