COSSETTE CREATES CAMPAIGN FOR BELL PRODUCTIVITY PAK
By Adnews Staff
Cossette in Toronto has created an advertising campaign for Bell Canada's Small and Medium Business Group to promote a collection of services called the Productivity Pak. These services are designed to allow small- and medium-sized business to more easily access and share information. The national campaign consists of several executions in English and French using the tagline, "How much business could you do?" Magazine and newspaper advertising broke at the beginning of the month. The campaign will also make use of out-of-home ads, direct mail, online materials, elevator advertising and ads on airport video screens. "Our challenge was to develop creative that could effectively convey that Canada's trusted telecom provider is also a reliable IT solutions provider," said Sherry Waddingham, managing director of Cossette B2B.