GLAXOSMITHKLINE HIRES STRATEGIC OBJECTIVES FOR CFL PROJECT
By Adnews Staff
Pharmaceutical company GlaxoSmithKline has hired Toronto-based Strategic Objectives to handle public relations activities connected to its sponsorship of the Canadian Football League in the name of its Tums heartburn remedy. "We were looking for an agency to help us integrate Tums into the fan experience and all the fun and overindulgence associated with football season," said Nicki Gravina, consumer healthcare marketing manager at GlaxoSmithKline. One aspect of the promotion will be special CFL packaging for Tums, including an entry into a draw for a plasma-screen television. This in-store initiative will run nationally through the summer.
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