CIBC TO SPONSOR WORLD CUP OF HOCKEY
By Adnews Staff
CIBC has signed-on as a tournament sponsor of the 2004 World Cup of Hockey. The bank has begun an on-line contest tied to this sponsorship called "4 for the Final" which will take place at <http://www.cibc.com/hockey> until Sept. 3. The grand prize is a trip for four to Toronto, tickets for the final game of the series, spending money, behind-the-scenes passes and a collection of merchandise including autographed Jarome Iginla jerseys, commemorative pucks and hats. The contest is being promoted with in-store advertising, messages on automatic banking machines and newspapers ads featuring hockey player Jarome Iginla. Iginla will also appear in a new television commercial with actor Tom Cavanagh, who has recently been in a series of ads created by Publicis for the financial company. The new ad will break later this month.