CV TECHNOLOGIES, DON CHERRY BEGIN PROMOTION
By Adnews Staff
CV Technologies, a bio-technology company based in Edmonton, has formed an association with hockey personality Don Cherry to promote the company's Cold-fX health product and raise financial support for Rose Cherry's Home for Kids. This children's hospice provides palliative and respite care for chronically ill children. Cherry will participate in merchandising and media initiatives for the Cold-fX brand. In return, part of the product's sales will be donated to the hospice. Public relations for CV Technologies are handled by National Public Relations of Toronto.
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