PUBLICIS CREATES CAMPAIGN FOR KIDS HELP PHONE
By Adnews Staff
Toronto-based Publicis has created a pro-bono advertising campaign for children's charity Kids Help Phone, also based in Toronto. The national campaign will use television, radio and print ads to increase donations. The advertising, in English and French, is aimed at parents. The campaign consists of a 30-second television ad called "The Chase," a 30-second radio ad called "Automated Help" and three print ads called "Cell Phone," "Pay Phone" and "In-store." The tagline is, "A phone can stop abuse." These public service announcements will run through the summer.
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