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DIRECT MARKETERS GATHERING

By Adnews Staff

High tech for fun and profit will be featured at the Canadian Direct Marketing Association's national trade show and convention this year, taking place May 7-9 in Ottawa. There will be a "heavy emphasis on the latest tools for relationship building," says CDMA president John Gustavson, in a release. There will also be chance to experiment with virtual reality, a shopping trip to a "cyber mall" and a chance to see holograms produced. And, of course, there will be a bundle of computer games.

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