LOWE ROCHE HIRED BY VIRGIN MOBILE
By Adnews Staff
Virgin Mobile Canada has appointed Toronto-based Lowe Roche its lead agency. Virgin Mobile Canada was formed earlier this year by The Virgin Group and Bell Mobility. The jointly-owned company's mobile voice and data services will be aimed at young Canadians. Service is expected to begin in the fall. Lowe Roche is one of several agencies that have been hired to work on the launch of the brand in Canada. Helios will handle design, Palm Publicité Marketing will handle Quebec, Lowe RMP will handle digital and direct marketing, and Wills & Co. will handle media planning and buying. Public relations for Virgin Mobile Canada are done by Strategic/Ampersand of Toronto.
« Back Next »
Comments
blog comments powered by Disqus