FORD PROMOTES SUMMER SALE
By Adnews Staff
Ford of Canada and the Ford Dealer Advertising Associations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and the Maritimes are promoting a sales event called "What I Like About You" with radio and print advertising. The event began on July 9 and will run until Aug. 31. The campaign consists of four radio commercials plus print ads. The creative describes the discounts and financing options available during the promotion. The radio ads use the song "What I Like About You" by The Romantics. Each week the radio ads will describe a different vehicle. The newspaper ads also focus on the "feature vehicle" as well as three additional vehicles. The advertising was created by Young & Rubicam of Toronto. A similar program called the "Big Summer Event 2004" is being run by the Quebec Dealer Advertising Association. That program promotes five Ford models that cost less than $20,000.