CRAIG MEDIA, THE BRICK TO HOLD WEEKLY CONTESTS
By Adnews Staff
Calgary-based Craig Media and Edmonton-based furniture retailer The Brick will hold a series of weekly contests to promote Craig's Monday Night Football broadcasts on its Toronto 1 and A Channels in Edmonton, Calgary and Winnipeg. Each week, for 16 weeks, beginning Sept. 6, the stations will simulcast NFL games. Each broadcast will be accompanied by a contest. Beginning Sept. 6, purchasers of Hitachi projection or plasma televisions at The Brick will receive an entry code. A code word will also be displayed during the football broadcast. Both codes must be submitted to the Web site <http://www.thebrick.com>. Winners will receive the cost of their television. All participants will also be entered into a grand prize draw. The contests are being promoted with a commercial and in-store materials.