LABATT RELEASES VODKICE MUSIC DISC
By Adnews Staff
Labatt Breweries and Epoxy have issued a CD of music used in advertising campaigns for malt beverage VodkIce. Montreal-based Epoxy handles VodkIce advertising in Quebec. The CD contains 13 original songs composed, performed and produced by Epoxy co-creative director and associate George Fok. Produced and distributed by EMI, the CDs will be sold record stores nationally beginning Tuesday. Marketing for the disc will include public relations, in-store materials and radio promotion.
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