GROUP3 COSMETICS HIRES PERENNIAL
By Adnews Staff
Group3 Cosmetics of Sherbrooke, QC has awarded a long-term contract to Perennial of Toronto. The assignment includes branding, packaging, multi-media work, in-store communications and merchandising displays for the company's new private label cosmetic programs for retailers. "We have previously been focused on contract filling of cosmetics for major cosmetic companies," said Michel Proulx, chief operating officer of Group3. "Private label cosmetics programs for retailers are one of the fastest growing segments in our industry. Perennial's breadth of retail strategy, its award-winning design capabilities along with valuable experience with retailers, made this partnership a very easy fit." Perennial has previously worked on private label programs for Loblaw's and Zellers.