TELUS TO SPONSOR DAVE CHALK CONNECTED
Telus Communications has signed on as the title sponsor of "Dave Chalk Connected," an in-flight entertainment technology show produced by Chalk Media for Air Canada. The financial details of the 12-month agreement are not known. Chalk Media will provide Telus with advertising space around the show as well as a "Telus Tip" segment during the show. Chalk Media will also display the Telus logo in the sponsorship section of its Web site. Jill Schnarr, vice-president of customer marketing for Telus, said, "The Dave Chalk Connected in-flight show delivers easy to understand messages and information and is viewed by the ideal target demographic for Telus' products and services."