ROGERS AD COMPETITION RECEIVES 317 ENTRIES
By Adnews Staff
Rogers Cable has received 317 entries from seven provinces in the "Rogers Yahoo! Hot Shots" independent advertising competition which began last month. Rogers is looking for ten 60-second television commercials to promote the Rogers Yahoo! Hi-Speed Internet service this summer. The 10 winners will be announced today. Each will get $25,000 to create the ad, which must be ready by July 29. The competition is being overseen by MacLaren McCann of Toronto. The scripts and storyboards are being produced by Chocolate Box Entertainment.
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