PURCHASE POINT MEDIA TO BEGIN PR PROGRAM
By Adnews Staff
Vancouver-based Purchase Point Media has hired Mirador Consulting of Boca Raton, FL, to handle a public relations campaign. Purchase Point Media develops advertising displays for the baby seat sections of shopping carts. The display contains 10 three-inch-square ads. The company hired Mirador through a referral. The campaign, which will run primarily in the U.S., will consist of media relations, stockbroker relations, shareholder and investor communications and Internet exposure.
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