CANADIAN BREAST CANCER FOUNDATION BEGINS PINK SQUAD CAMPAIGN
By Adnews Staff
Groups of promotional workers called Pink Squads will begin this week to perform "random acts of pinkness" on behalf of the Canadian Breast Cancer Foundation. The initiative is part of the foundation's annual fundraising drive, the CIBC Run for the Cure. The squads will visit major Canadian cities to encourage people expected to participate in the 2004 event on Oct. 3 to register early and begin fundraising. Free For All Marketing of Toronto is working on the initiative. Public relations for the Run for the Cure are handled by Environics Communications of Toronto.
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