CANADIAN OIL HEAT ASSOCIATION READIES THREE-YEAR MARKETING CAMPAIGN
By Adnews Staff
The Canadian Oil Heat Association has retained Campbell Michener & Lee of Toronto to handle a three-year, $7.5 million marketing campaign. The agency pitched for the assignment with LXB of Quebec and CCL of Halifax. The campaign will be funded by oil heat equipment manufacturers, independent distributors and oil companies. Aimed at homeowners, the campaign will seek to convey that "today's oil heat is a far cry from that of the past."
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