NEWAD RECEIVES COMB ACCREDITATION
By Adnews Staff
NewAd of Montreal has become the first Canadian "place-based communications company" to obtain an accreditation from the Canadian Outdoor Measurement Bureau. NewAd has produced six statistical methodologies for their advertising products, intended to provide a way to calculate the number of people around an ad display. Toronto-based COMB is a media measurement organization consisting of advertisers, agencies and outdoor operators.
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