CALABOGIE PEAKS RESORT BEGINS CAMPAIGN
By Adnews Staff
Toronto-based N5R has created a marketing campaign for Calabogie Peaks Resort of Ottawa. The campaign, called "Win the Time of Your Life," will run for four months. It consists of an online contest promoted by direct mail. The direct mail post cards direct recipients to a personalized Web-based entry form. The grand prize is a six-night stay at the resort every year of the winner's life. Entrants who refer others to the contest can also win bonus prizes.
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