RED CAT MOVES INTO U.S.
By Adnews Staff
Toronto-based red cat will take its high school advertising service to the U.S. this fall. The firm currently operates the service in ten Canadian markets. Red cat plans move into ten U.S. markets in time for the start of the school year. The company's Canadian advertisers include Coty Canada, Rogers Wireless, Browns Shoes, Universal Pictures and Gillette Canada. The advertising runs on posters in high schools, on the Web site <http://www.klubcat.com> and during video broadcasts at events called Klub Night. According to Martin Poitras, president of the company, a number of unidentified advertisers have signed up to use the U.S. service.
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