RICHMOND CENTRE BEGINS HUNT CAMPAIGN
By Adnews Staff
British Columbia shopping complex the Richmond Centre has begun a new marketing campaign called "The Hunt." The multimedia campaign, created by DDB Canada of Vancouver, consists of radio ads, movie slides, billboards, transit shelter ads, television commercials and newspaper ads. The creative uses photographs of people with shopping "trophies." The campaign will run until the end of the year. The Richmond Centre, which houses 240 merchants, is owned and managed by Cadillac Fairview and Ivanhoe Cambridge. Public relations for the shopping centre are handled by Turtle & Hare Creative of Vancouver.
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