SONY RESUMES PLAYNATION TOUR
By Adnews Staff
Sony Computer Entertainment Canada has resumed a promotion called the PlayStation PlayNation tour. The the annual initiative has taken place for five years, under the PlayNation name for the past three. Three transport trucks will travel the country from June to August, stopping at various retailers. Each truck will contains 17 PlayStation2 video game systems, two interactive kiosks and a lounge with an eight-foot screen and surround sound speakers. A collection of PlayStation games will be promotes. Sony will also set up PlayStation tents at various outdoor venues in Ontario during the summer. The tour is being organized by Segal Communications of Toronto. Public relations are being handled by Ketchum Public Relations of Toronto.