BC CHILDREN'S HOSPITAL BEGINS DONATION CAMPAIGN
By Adnews Staff
The BC Children's Hospital has released a new public awareness campaign created by TBWA\Vancouver intended to illustrate why private donations are needed and where the funding goes. The creative depicts the medical needs of children. In a television commercial called "O.R.," a baby is wheeled into an operating room. A specialist prepares to apply adult-sized heart defibrillator paddles. The print, out-of-home and poster ads also depict babies hooked up to adult-sized medical equipment.
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