QUAKER TO RUN ADS ON CEREAL PACKAGES
By Adnews Staff
Quaker Canada of Mississauga will begin a new marketing effort for Life Cinnamon Swirl and Life Original cereals this month. According to the company, millions of boxes of these cereals will display a print advertisement instead of the usual packaging details. The initiative will run for several months. The print ads, created in collaboration with Downtown Partners of Toronto, will use artwork created by Canadian children. Quaker will encourage children to submit more artwork to run cereal boxes next year. Information on how to submit artwork is displayed on the side panel of the cereal boxes. Public relations for Quaker are handled by Strategic Objectives of Toronto.
« Back Next »
Comments
blog comments powered by Disqus