ALIMENTATION COUCHE-TARD HIRES FCB DIRECT
By Adnews Staff
Montreal-based convenience store chain Alimentation Couche-Tard has retained FCB Direct of Montreal to develop a relationship marketing campaign for its gas-rebate program. This program run in association with CAA-Quebec. Members of the auto association who purchase gas at Couche-Tard stores receive loyalty rewards. FCB Direct has begun the campaign with a direct mail piece distributed to some CAA members.
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