LCBO, MADD BREAK SUMMER RADIO CAMPAIGN
By Adnews Staff
The LCBO and MADD Canada will begin a summer radio campaign this weekend on responsible entertaining. The two English-language and one French-language commercials present a character named Jerry who encourages hosts to issue house rules when entertaining guests. The ads were created by Fuel Advertising of Toronto. The campaign will run until Labour Day, followed by a television campaign in the fall.
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