MARK ANTHONY PROMOTES MIKE'S LIGHT
By Adnews Staff
Mark Anthony Group is promoting a new beverage called Mike's Light. The vodka-based lemon-lime beverage is advertised as containing one gram of carbohydrates and 76 calories. Marketing will include public relations, a national radio advertising campaign, field marketing and sampling. Public relations are being handled by Argyle Rowland Communications of Toronto. Advertising is being done by Saatchi and Saatchi Drum of Vancouver. The field marketing is from Free for All Marketing of Toronto.
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