BELL EXPRESSVU PROMOTES BENEFITS OF DIGITAL TV
By Adnews Staff
Toronto-based Bell ExpressVu has begun a national awareness campaign to promote the benefits of digital television. Called "Way Better TV," the campaign is running in Bell World stores and other retail outlets nationally. It is aimed at Canadians who watch analog television. The campaign includes in-store materials and a 100-second demonstration of Bell ExpressVu's digital TV service. A contest is also underway as part of the promotion. The campaign will run through the summer. Public relations for the effort are being handled by Porter Novelli of Toronto.
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