LEO BURNETT HIRED BY THE SCORE
By Adnews Staff
Leo Burnett Toronto has been appointed agency of record for The Score Television Network. The agency received the account after completing a radio campaign for the Toronto-based company in December. Leo Burnett is now working on a branding exercise for The Score, the results of which will be used in a new advertising campaign and on-air elements in the fall. Advertising for The Score had most recently been handled in-house, according to David Errington, vice-president and general manager.
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