GERMAIN LARIVIERE RELEASES NEW CREATIVE
By Adnews Staff
Quebec furniture retailer Germain Larivière has released a new 30-second television commercial, created by Montreal-based Tonik. The ad is part of the retailer's "On fait partie des meubles" ("We're part of the furniture") campaign which began in October 2003 and will run until January 2005. In the ad, a woman pushes over a washing machine in order to convert it into a front-loading model. The commercial will run from May 17 to June 6. The retailer's previous ad, which ran for three weeks in April, showed a man and a cat in a recliner chair.
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