H&R BLOCK HIRES DUE NORTH
By Adnews Staff
Tax preparation firm H&R Block Canada, based in Calgary, has hired Due North Communications of Toronto to handle advertising and media buying. Two other unidentified agencies were also considered for the account in a review that began in March. H&R Block cited Due North's strategic planning, creative development, account management and personnel retention as deciding factors in its choice. The company's previous agency was MacLaren McCann.
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