JETSGO PROMOTES MONTREAL-TORONTO SHUTTLE SERVICE
By Adnews Staff
Montreal-based airline Jetsgo has begun an advertising campaign for its new shuttle service between Montreal and Toronto. The campaign, created by Braque of Montreal, consists of newspaper and radio ads in Montreal and Toronto. The campaign also includes a fake cover page for The Toronto Sun, a billboard in P.E. Trudeau airport in Montreal and an announcement on the closed-circuit television screens in Terminal One of Lester B. Pearson airport in Toronto. The campaign is aimed at business travellers, a demographic that represents 80% of the passengers flying between the two cities, according to the agency.
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