KELLOGG AND WESTON PROMOTE BREAKFAST BREADS
By Adnews Staff
Kellogg Canada and Weston Bakeries, both based in Toronto, are promoting two new breads based on Kellogg cereals. The products, called Two Scoops Raisin Bran Whole Wheat Breakfast Bread and All-Bran Breakfast Bread, went on sale in western Canada and Quebec on April 22, in Ontario on April 29 and in Atlantic Canada today. A national advertising campaign will break today. Television and print advertising, created by Toronto-based Round Table Advertising, will be supported with in-store materials created by B Street Communications of Toronto.
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